Why you should invest now in digital assets

The financial integration of digital assets

The crypto market traces its origins back to the 2008 financial crisis. At a time when trust in banks and central banks was under severe pressure, Bitcoin was introduced as an alternative to the traditional monetary system: digital, scarcity-driven and without a central authority. In its early years, Bitcoin was often dismissed as a scam or pyramid scheme, something for technicians and speculators at the fringes of the financial system. 

Since then, that perception has changed dramatically. Crypto has evolved into a fully-fledged asset class, with regulated investment products, institutional participation and a clear role in the modern investment portfolio as a diversification tool, growth driver and hedge against monetary policy.

The current state of the digital assets market

The crypto market has evolved into a fully-fledged part of the broader financial system. Institutional investors, banks and asset managers now use crypto infrastructure alongside traditional markets, while developments in AI and tokenization are fundamentally changing the way value is created and exchanged. From tokenized real-world assets to AI-driven networks, we expect these worlds to move even closer together in the coming years, with crypto becoming an increasingly important and strategic component of investment portfolios.

Our approach to digital assets

At Hodl we believe that exposure to the crypto market can play an important role in a modern investment portfolio, provided it is aligned with the investor’s risk profile. That is why we offer a range of crypto funds with different strategies and risk levels, from more conservative, risk-managed approaches to higher conviction growth strategies. This allows investors to benefit from the long-term potential of crypto in a way that matches their objectives, time horizon, and tolerance for volatility.