
Hodl is more than just a word; it represents a mindset within the digital assets market. According to a U.S. senator reporting to the U.S. Senate, Hodl stands for Hold On For Dear Life. Although the origin of the word does not exactly match this definition, it describes the mindset perfectly.
I typed that title twice because I knew it was wrong the first time. Still wrong. BTC is crashing — why am I holding? I'll tell you why: because I'm a bad trader, and I know I'm a bad trader. Good traders can spot the highs and lows and make money. The weak hands panic and sell. The people in between just hold. In a zero-sum game like this, traders can only take your money if you sell.
So I've had some whisky. w/e. Sue me — but only if it's payable in BTC.

The Hodl mentality quickly became a strategic method of investing in digital assets. Since the market is highly volatile but shows an upward trend over the long term, hodling assets was considered more reliable than trying to time the market. Hodl is similar to the “buy and hold” strategy used by investors in the stock market.
Now that you know how the term “Hodl” came about and how the Hodl strategy works, we can explain why we chose this name for our company. As long-term investors, we wanted a name that both reflects the digital assets mentality and conveys the message that we are investing for the long term.
While we see digital assets as a long-term investment due to its high volatility, our investment strategies have changed over the year. We implement short-term investments, along other strategies to generate additional returns or strategies to protect the wealth of our clients against the cyclical nature of the market. You can read more about our strategies on our funds page.